Temporal ventriloquism: sound modulates the flash-lag effect.

A sound presented in close temporal proximity to a visual stimulus can alter the perceived temporal dimensions of the visual stimulus (temporal ventriloquism). In this article, the authors demonstrate temporal ventriloquism in the flash-lag effect (FLE), a visual illusion in which a flash appears to lag relative to a moving object. In Experiment 1, the magnitude and the variability of the FLE were reduced, relative to a silent condition, when a noise burst was synchronized with the flash. In Experiment 2, the sound was presented before, at, or after the flash (+/- approximately 100 ms), and the size of the FLE varied linearly with the delay of the sound. These findings demonstrate that an isolated sound can sharpen the temporal boundaries of a flash and attract its temporal occurrence.